Tourist Authority of Thailand

    Thailand is the number 1 Asian holiday destination for Belgian travelers. The destination is being offered by all major tour operators and with several airlines offering flights to Bangkok, Phuket and Chiang Mai, the destination is easily accessible. The challenge is to maintain the growth of tourist arrivals from Belgium as well as promoting Thailand as an upscale travel destination.

    Our solution

    In order to keep the number of arrivals up and running we portray Thailand as a mature destination which continues to surprise visitors with its unknown hidden gems. How? By creating refreshing press releases and inviting media and online influencers on press trips to off the beaten path destinations.

    In 2018 Thailand was the Country of Honor at the Brussels Holiday Fair and in 2017 Gault&Millau made a culinary guide about Thailand. These prestigious projects keep the destination top of mind while focusing on the natural assets of the destination: culinary richness, culture and festivals, upscale accommodations and diversity in regions. 

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    The numbers

    Results

    From 2016 until 2020 Thailand had a constant rise on tourist arrivals from Belgium. Also yearly spendings from Belgian tourists in Thailand increased which means we were able to reach the right target audience of quality tourists.

    BE tourist arrivals

    + 1,5%K

    Clippings

    250%

    Reach

    30 mioK
    The process

    What did we do?

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    Nice to meet you

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    Koning Albertstraat 76/1A
    3290 Diest

    Contact information