Croatian National Tourist Board
CNTB wanted to increase the number of visitors in pre- and post-season. In addition, the tourism board wanted our help to engage and inspire its existing audience on Facebook, generate new followers and reach new travelers on various platforms.
After one year, both reach and engagements increased on Facebook. We also generated a lot of positive coverage on travel and lifestyle blogs based on the participation of online influencers in CNTB trips.
BE tourist arrivals
What did we do?
- Educate consumers on the variety of experiences available in Croatia, with a particular focus on the lesser represented areas inland, the active options available and the culinary scene
- Drive conversation on the regional Facebook page and create a sense of community. With the changes to social algorithms, conversation and personal interaction are becoming vital for social success
- Position Croatia as accessible and aspirational (includes harnessing influencer opportunities)