What we do

    We guide tourism brands in every step of the way. You may consider us a niche agency in a niche market, but we go the extra mile.
    Enter the Belgian media

    Media relations

    Make sure your brand or destination becomes top of mind with Belgian media and consumers, by
    • Sending out press releases and newsletters
    • Organizing individual and group press trips
    • Setting up press conferences and (virtual) events
    • Having a media or barter deal
    • Monitoring current media trends
    Het is de Merckx in Tatras
    Let others tell your story

    Influencer marketing

    You want to show why your destination is the perfect getaway or you have a spectacular new tourism product that Belgian consumers must know about. It sounds too good to be true when you’re the one telling the story, isn’t it?

    Sometimes it is better to let your story be told by an authentic, influential voice with strong storytelling, beautiful images and the perfect target audience. Sound of C has a wide network of so-called influencers: bloggers, celebrities, Instagrammers, YouTubers, TikTokkers, etc. Let’s discover what they can do for you!
    Add some experience

    Event management

    We believe that personal contacts are an indispensable factor in creating valuable partnerships. That’s why we love organizing events to give you the opportunity to meet the best Belgian journalists and influencers. We can create tailor made events or you can join one of our existing event concepts.

    • The Belgian Travel Blog Awards. The biggest influencer get-together for the tourism industry in Belgium, since 2016
    • C-Soirée: your own private little influencer event. Meet a targeted selection of influencers and show them what you have to offer.
    • Sound of Tea: our virtual press event, launched during the pandemic. 
    Fancy something different? We help you figure out how to create the right setting to reach your target audience. And we support you from A to Z in the implementation process.

    Het is de Merck in Zillertal
    Get connected

    Social media management

    Social media are all about connecting with your audience and being there for them. By providing relevant and inspiring content you can create an engaged and involved fan base. Are you struggling with creating the right content, connecting with your audience or handling community management? Enter Sound of C.

    We help travel brands and destinations create a content plan that fits their marketing needs, we make sure your community feels heard and we analyze the results of our combined social media efforts. We continuously measure, report and adapt our strategy if necessary. 
    Soms ook heimwee
    Think out of the box

    Marketing strategy

    Are you in need of a joint promotion, media campaign, street activation or any other marketing approach? Let’s do it!

    Tell us about your objectives and target audience and we’ll make sure you get what you need. Our extended network and partners are there to guide you to your destination.

    Our client portfolio

    We are currently working for the following clients:
    Nice to meet you

    Let’s get connected!

    Every collaboration starts with a first meeting. Get yours now.

    Sound of C

    Koning Albertstraat 76/1A
    3290 Diest

    Contact information