Communication & PR

“Sound of C is a full service PR and marketing agency for the tourism industry. We tell your story to media, bloggers and other key influencers in the Benelux. And we do it as it should be done: creative, convincing and damn good looking”


We offer a range of services, especially designed for the tourism industry. From newsletters and media trips to consumer events, joint promotion campaigns and collaborations with online influencer. We work both on a retainer as well as a project base. Every proposal we make is tailor made, taken into account the specific goals and target audiences you want to reach.


Influencer relations

Do you want to show what your destination is all about? Or do you have a new product you would like Belgian consumers to know about? Who can tell your story better than someone with ‘influence’? Sound of C has a wide network of so-called influencers: journalists, bloggers, celebrities, TV producers, etc.

Together with them we tell your story to the Belgian consumer. Does it include a press release, a blogger trip, sponsored post or barter deal? Don’t worry, we do what it takes to make sure our influencers are prepared to tell your story in the best possible way.


Event management

Sometimes it’s not enough to let others say how impressive your destination or product is. Sometimes you want people to come into the right atmosphere so they feel what your destination or product is all about.

We help you figure out how to create the right setting for a perfect consumer experience. And we support you from A to Z in the implementation process: from invitation and the development of sales material to event coordination and follow-up.



We like to think out of the box. Go beyond the borders of traditional PR and work out marketing concepts. Thanks to our extended network we are able to liaise you with other brands, organizations or government institutions to work out a joint promotion campaign.

Are you in need of media buying, street activation or any other marketing tool? That’s fine as well! Let us know what your objective and target audience is and we start working on it.



Team and filosophy

We admit, we’re a niche agency in a niche market. Although we like to describe ourselves rather as a boutique agency. Our team consists of two consultants and our offices are based in a nice little town called Scherpenheuvel (which is about 30 minutes drive from Brussels Airport).

So if you’re looking for a big, fancy (and expensive) PR agency to show off with, we’re not the way to go.

But if you are a true tourism professional and you are looking for a hard working PR team that loves your product or destination as much as you do, you’re at the right place!

Sound of C was founded in 2012 with the strong belief that it takes passion to deliver results that go beyond a client's expectation. And that it takes guts to not only choose the beaten path. We combine our passion for the tourism industry with a solid experience in PR and marketing as well as the balls to take a partnership always one step further.

And we may pretend we’re damn good at it. At least, that’s what our clients say.

Sound of C is.....

Jo Thuys & Lynse Coomans & Heleen Luyckx

Jo Thuys

Managing Director

Lynse Coomans

PR & Online Marketing Consultant

Heleen Luyckx

Jr. Consultant


“A team is only as good as its seperate members”, an adagium often heard in sports. Well, in business it’s not all that different.

As a niche – sorry, boutique – agency we like to surround ourselves with other agencies which are specialists in their specific fields.

Logo Konsultra

Our partner for your trade workshop, travel agent fam trip or other tourism trade campaign.

We have partner agencies in all of our neighboring countries. For each international campaign we select an agency of which we believe is suitable for the objectives you have.


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Sound Of C

Koning Albertstraat 76/1A
3290 Diest

T +32 (0)13 30 47 81
M +32 (0)473 86 46 15